An email that was sent from a former PledgeMusic employee is making its rounds:
1. Dominic Pandiscia is the one to investigate. Under his direction, PledgeMusic spent over $500k to have a presence at SXSW, which led to little or no business opportunities for the company. He moved the NYC office from an affordable shared office space to an expensive office (after the payment issues started, NYC employees were sent back to a shared workspace). Kind of ironic that Dominic “stepped down” amid these payment issues, yet with his “respect” didn’t go to a major label and decided to consult instead… something to hide, Dominic?
[Note: We attempted to contact Dominic Pandiscia, but did not get a response.]
2. Campaign Managers and Customer Service reps (the ones who kept the company running) were getting paid pennies, while the higher level executives (Dominic, Scott Graves, a former CFO*) were getting paid hundreds of thousands of dollars. Scott even left the company for a much better opportunity but was somehow convinced ($$$$) to return.
[*Note: Scott Graves was President of PledgeMusic, among other roles, but says he was never a CFO of the company. According to his LinkedIn profile, Graves served as SVP of Business Development, Global Head of Business Development and President before returning as a member of the Supervisory Board. He has been with the company – or what’s left of it – since December of 2013.]
3. For the majority of the past year and a half, the UK side of the business was not in as bad of shape as the US side. It was clear that the company was operating as two separate entities, and the lack of payments started to happen in the US first, and in a much higher volume.
4. There could not have been an escrow account; otherwise, the company wouldn’t have been in this predicament. The concept of the business was beyond simple: Collect fans’ money, and put into escrow, put 15% aside into a separate account for expenses and salaries, pay the artists their money in escrow.
6. A&R and Campaign Managers were only told to “launch launch launch” new campaigns so that payments could be distributed to other projects. They very well knew that they were unable to pay artists, but needed to launch new campaigns to gain more revenue. Employees knew that this was not ethical, but at the end of the day had no choice.
Will any current or former PledgeMusic employees face any repercussions? It’s too early to tell. Hello F.B.I.?