TOM KEIFER with #keiferband–Savannah Keifer, Tony Higbee, Billy Mercer, Kendra Chantelle, Jarred Pope, Kory Myers—has released the stirring concept lyric video for “Waiting On The Demons” from his highly anticipated album, RISE. It’s a poignant song about dealing with inner demons and personal issues.
“Demons come in many forms and are different for everybody,” KEIFER explains. “Young or old, we all face them at some point in life. They are the things that can take hold of our lives and prevent us from reaching our full potential and happiness. We as humans have a tendency to put off or wait to take that first step toward healing. ‘Waiting On The Demons,’ simply stated, is a song about taking that step. Life is far too precious of a gift to wait. Be it an addiction, depression, abuse, mental illness, grief… We hope that the ‘Waiting On The Demons’ video will inspire and empower anyone struggling in the dark to find the strength within to overcome. It’s also a reminder that if you can’t find the strength within yourself, there are many organizations and people in the world who can and want to help.”
“Waiting On The Demons” was written by TOM KEIFER and Savannah Keifer, and the video was produced and edited by Joshua J Smith. View the video now on Cleopatra Records’ YouTube page.
Released September 13 on Cleopatra Records, RISE is available on all formats at Orcd.co/TomKeiferRise, including CD (digipak), vinyl (in your choice of red, blue, or green) and digital. It quickly jumped into the Top 40 on Amazon’s “Best Seller” list within hours of its release, and debuted at #10 on Billboard’s “Hard Rock Album Sales” chart, #17 on the “Independent Albums” chart, #19 “Internet Albums” chart, #21 on the “Rock Album Sales” chart, #41 on the “Top Current Albums (Sales)” chart and #46 on the “Top Album Sales” chart.
Produced by TOM KEIFER, Savannah Keifer, and Kyle O’Connor, RISE scales renewed sonic heights. From the tasty slide work that stamps “Touching the Divine,” the nontraditionally arranged, heavy, dark jam of “Untitled,” the breakneck thrust of “All Amped Up” to the tender coda of “You Believe in Me,” RISE signifies the ongoing evolution of the former Cinderella frontman as a person, songwriter, and bandleader. It’s the aural portrait of an artist who, to borrow a phrase, is still climbing.