TOM KEIFER #keiferband has released a compelling, high energy music video for “HYPE,” the raucous, heavy, second single to be released to Rock radio from RISE. The song and video speak directly to live in our current culture.
“HYPE” reflects the overstimulation, endless information and clever deception that we are bombarded within today’s society,” explains KEIFER. “Computers, devices, Internet, news, social media, politics, television…all coming at us from every angle around the clock. It’s becoming harder and harder to separate reality from illusion. The song and video mirror the world of overload we are all living in and its exhaustive effect. Not all aspects of the information age are bad or even new, for that matter, but the sum of it all, amplified through today’s technology, at times can really make us feel like… ‘All in overload about to blow the height of a new low – Scream like hell drown out all this hype.’”
The Vicente Cordero-directed video for ‘HYPE’ (written by TOM KEIFER and Savannah Keifer) can now be viewed on Cleopatra Records’ YouTube channel here.