Advertisers want to know how many readers you have, what your circulation is. If you don’t have the required viewership, they’re looking for they mostly write you off as not “big” media.
In the music business, it’s no different. Publicists and labels alike are looking to maximize their clients’ exposure. This includes giving priority to a site that has a broad audience that’s mostly based on clickbait, inciting trolling of artists, posting photos of musicians that are god awful, and posts regarding artists’ political and religious beliefs that are certain to create havoc.
I’m speaking about Blabbermouth. Blabbermouth is referred to as the National Inquirer of metal music. They usually have posted about Vince Neil singing Motley Crue classics several times a week, which always gets readers to comment about Vince’s singing, and weight, Corey Taylor and K.K. Downing rounds out the troll posts.
Blabbermouth is the sewer of this industry yet is embraced by virtually every PR firm
Yesterday, Blabbermouth posted a story on Chris Impellitteri, who allegedly singled out Blabbermouth yesterday for not publishing his video on his Twitter page (even though he doesn’t have an account) when it was released last Friday. Impellitteri’s US label, Frontiers Records, didn’t send out a press release for the video but a two-sentence email saying here’s their new video. Frontiers have a reputation of not fully supporting their artists as they have so many 80’s era bands on their label and act more like a distributor than a label, so it’s not surprising that sites like Blabbermouth didn’t post about it with its poor representation or lack thereof the new video.
Hundreds of trolls posted about everything from the way a band member looks to being obsolete. There will always be internet trolls, but one thing publicists and record labels alike can do is ask themselves, do they want to support a website that is fueled by posting topics that will fuel division, hatred, and harassment towards artists or choose other sites that are dedicated to supporting musicians and bands careers without shaming them for internet trolls enjoyment?