It’s an exciting time when your band reaches the point that you believe you’re ready to hire a publicist to get your group more exposure. With that choice comes with the age-old question, what do I look for in a publicist that would be a good fit for our group?
The best publicists have reputations that include the following:
- Great people skills
- Outgoing personality
- Great writer and creative storyteller
- Excellent memory
- Works well under extreme pressure and last-minute changes
- Massive contact database with every possible media outlet
As a receiver of press releases from many publicists, it’s essential that you’re involved every step of the way before a press release is issued. Countless times I’ve seen simple spelling and grammatical errors that could’ve been easily spotted and corrected even from the largest, most well-known publicists. We, as the website owner, have to fix these things before posting so that our site doesn’t look illiterate. If a publicist can’t take an extra five minutes to make sure a release is error-free, do you want them representing your band?
Remember, publicists are the ones YOU hired to promote your band! Make sure your money is being spent wisely!