Guitar Center Drops Fulltone Products Amid Owners Controversial Comments

Guitar Center Drops Fulltone Products Amid Owners Controversial Comments

It looks like Mike Fuller has created quite the shitshow for himself.

Mike Fuller, who’s the founder of the boutique pedal company Fulltone, has issued an apology after being widely condemned last week over comments surrounding demonstrations against police brutality following the death of George Floyd.

Guitar Center Drops Fulltone Products Amid Owners Controversial Comments

“What is this like night 4 of looting with 100% impunity,” read a post added to the brand’s official page – which bears a photo of Fuller as the profile picture – on June 2.

“The pussy Mayor and Governor don’t give a shit about small businesses, and it’s never been more clear.”

Fuller further attracted negativity after adding, “Ahh I feel better and flushed out some prissy boys who were raised to pee sitting down. Now I’ll delete.”

Let’s just say Mike pissed A LOT of people off with his comments.  Some high-profile clients have started to drop him like a bad habit.  Guitar Center has even dropped Fulltone products from their stores and websites.

If it couldn’t get any worse for Fulltone, Mike decided to email a customer regarding his opinion that they were criticizing.

Guitar Center Drops Fulltone Products Amid Owners Controversial Comments

Fuller recognizing the shitstorm he created, he posted an apology on Facebook:

“I want to address a couple of things I posted recently that have rightfully pissed off a bunch of people. A couple of days ago I made a comment about the mayor and Governor being pussies for allowing looting.

“The rest of that sentiment that did not get shared is ‘…they were arresting the good people protesting and allowing professional crews to loot with impunity.’ Adding that doesn’t make it better, but I do believe that no one should destroy another person’s property…I can’t wrap my head around that one.

“But the real question should be: what is a privileged white guy doing opening his mouth about this, let alone throwing gas on a sensitive subject? I’ve been thinking a lot about his, and I believe the answer is insensitivity, anger, and most importantly Fear.

“Fear from just coming out of this COVID quarantine and it affects on business, and, fear or many things, including fears of lack of relevancy, aging, and fear of losing what you think is yours. Which is a fallacy [sic] in itself, because I, not owed anything. Fear of being looted and harmed. In my case, I think I’ve been in fear for a very long time, and fear can make people say stupid things.

“I’ll end now by saying I apologize to anybody I’ve offended, and believe that anyone who abuses or harms another person should be prosecuted to the fullest extent of the law, that includes cops, and I shouldn’t speak to this subject any more unless I’m out there doing something positive, which is not the case right now.”

It’s certainly ok to have an opinion and to express it.  We are the United States of America.  If you want to express it in a way that alienates your customers and big-box music retailers start dropping your products, then definitely hire Mike Fuller as your marketing guy.

4 Replies to “Guitar Center Drops Fulltone Products Amid Owners Controversial Comments”

  1. Bullshit. Mike dropped Guitar Center as his client in March, due to the fact that GC could not pay him what they owed him. In MARCH!!! And financially GC is in a big dump, so all that looting of their stores is good for them, I guess, they will collect some insurance, finally will make some $$$

  2. So, some time has gone by and I wondered if any of the trade rags, or any of the retailers, or any of the high-visibility musicians — who claimed Fuller said unkind things about the protesters… would dial it back and say, “Oh, I see he did differentiate, quite deliberately, between the protestors — and the looters who stole their moment — and we kind of reacted with a bit more thuggery ourselves than was useful.” But no, so far I haven’t seen that. What I do see is that unanimously, ‘looting’ and ‘protesting’ mean the same thing to the professional music gear community, and everyone is in full agreement that the dude is a mean black-person-hater. Ahem. Here, I’m new to this forum (having only recently arrived from an all-digital keyboard-based realm) and am feeling quite disillusioned. See, I was looking up to everyone ‘here’ and for a while, was looking forward to meeting and learning from lots of people who were better at communicating rational thoughts than folks seem to be outside the music industry. But I was apparently wrong. Fuller has been driven to an ‘apology tour’ for saying what everyone — including the Black Lives Matter crowd — should have been saying. That destroying property and threatening people… not only is that wrong; but taking the spotlight off of the conversation that we should be having right now (ending the fear for POC in our society) is not just wrong — it’s horribly wrong.

    1. I’ve asked Fuller to talk to us and he hasn’t responded. Would love to talk with him.

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