It looks like Mike Fuller has created quite the shitshow for himself.
Mike Fuller, who’s the founder of the boutique pedal company Fulltone, has issued an apology after being widely condemned last week over comments surrounding demonstrations against police brutality following the death of George Floyd.
“What is this like night 4 of looting with 100% impunity,” read a post added to the brand’s official page – which bears a photo of Fuller as the profile picture – on June 2.
“The pussy Mayor and Governor don’t give a shit about small businesses, and it’s never been more clear.”
Fuller further attracted negativity after adding, “Ahh I feel better and flushed out some prissy boys who were raised to pee sitting down. Now I’ll delete.”
Let’s just say Mike pissed A LOT of people off with his comments. Some high-profile clients have started to drop him like a bad habit. Guitar Center has even dropped Fulltone products from their stores and websites.
We are no longer doing business with Fulltone and are moving quickly to remove all Fulltone products from our stores and websites.
— Guitar Center (@guitarcenter) June 5, 2020
If it couldn’t get any worse for Fulltone, Mike decided to email a customer regarding his opinion that they were criticizing.
Fuller recognizing the shitstorm he created, he posted an apology on Facebook:
“I want to address a couple of things I posted recently that have rightfully pissed off a bunch of people. A couple of days ago I made a comment about the mayor and Governor being pussies for allowing looting.
“The rest of that sentiment that did not get shared is ‘…they were arresting the good people protesting and allowing professional crews to loot with impunity.’ Adding that doesn’t make it better, but I do believe that no one should destroy another person’s property…I can’t wrap my head around that one.
“But the real question should be: what is a privileged white guy doing opening his mouth about this, let alone throwing gas on a sensitive subject? I’ve been thinking a lot about his, and I believe the answer is insensitivity, anger, and most importantly Fear.
“Fear from just coming out of this COVID quarantine and it affects on business, and, fear or many things, including fears of lack of relevancy, aging, and fear of losing what you think is yours. Which is a fallacy [sic] in itself, because I, not owed anything. Fear of being looted and harmed. In my case, I think I’ve been in fear for a very long time, and fear can make people say stupid things.
“I’ll end now by saying I apologize to anybody I’ve offended, and believe that anyone who abuses or harms another person should be prosecuted to the fullest extent of the law, that includes cops, and I shouldn’t speak to this subject any more unless I’m out there doing something positive, which is not the case right now.”
It’s certainly ok to have an opinion and to express it. We are the United States of America. If you want to express it in a way that alienates your customers and big-box music retailers start dropping your products, then definitely hire Mike Fuller as your marketing guy.