Elliott Rubinson: The Man Who Made it Happen

By Andrew Catania

At first glance, Elliot Rubinson seemed to be just another face in the plethora of musical talents in today’s hyper-competitive world. With a black and white bandana in place and a bass in hand – Rubinson could pass off to be just another musician in the crowd.

But for those of us who knew the former Dean Guitars CEO, we can assuredly say that Elliot Rubinson was anything but ordinary. Unfortunately, his flourishing career and adventurous life came to an untimely end on 5th February, 2017 after a long and hard battle against brain cancer.

The tragic news was broken to his acquaintances, followers and fans through the following post on Dean Guitars Facebook page “On behalf of everyone at Armadillo Enterprises, words cannot express how much we appreciate the kind words and condolences shared by many, regarding the loss of our dear friend and former CEO, Elliott Rubinson. As you can understand, this is a difficult time for the Rubinson family. Details regarding a celebration of life for Elliott will be announced in the near future. May our friend Rest in Peace.”

It seemed fitting and surreal that the news of Elliot Rubinson’s passing away would come from the very company he dedicated his life to. Although Dean Guitars was officially founded by Dean Zelinsky, the company truly gained popularity and prominence when Elliot Rubinson bought over the trademark through his company Armadillo Enterprises in 1977. From a small brick and mortar store, Dean Guitars grew to become a wholesale distributor of a variety of guitars and products.

Under Elliot’s guidance, Dean Guitars grew to be the instrument of choice for the twelve-year-old dreamer just starting out as well as the Grammy award winner trying his hand at something a little more complex. With Rubinson’s passion and dedication to the art of building the perfect guitar – owning a Dean became symbolic of success. Dimebag Darrell, the lead guitarist for the band Pantera is only one of the many raving Dean fans out there. He once asserted “As a kid it was always my dream to be with Dean Guitars, to play a Dean Guitar – to own one some day.”

From starting out by playing the bass at the tender age of 12 in the streets of Queens, New York – Elliot Rubinson breathed his last breath as the CEO of a multi-national guitar company that many guitarists in the world dreams of owning a guitar from. Elliot Rubinson was not just a business man – but an artist with an idea and it was his pursuit of creating the perfect instrument that will define his legacy.  We wish him peace and offer our condolences to his wonderful family.


For more information on the transition, please follow the Facebook page of President and CEO of Dean Guitars, Evan Rubinson.







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